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The brand pivoted multiple times and was heavily impacted by the pandemic.
May 30, 2023
By: Lianna Albrizio
Associate Editor
WLDKAT Skincare—a clean, vegan, cruelty-free, sustainable brand founded by Amy Zunzunegui—has announced that it will be shutting down. After spending 20 years at Urban Decay, Zunzunegui founded WLDKAT in 2019. The brand originally focused on cannabis, but quickly pivoted to CBD skincare by the end of 2019. Then, the company relaunched without CBD in 2021. Zunzunegui cited the pandemic as a major challenge. “Grit kept us going against every road block, but in the end...
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